Ben Brooks:

Marco Arment on the use of the term ‘fanboy’ and writing opinions:

This is one reason why so many big publishers are so opinionless and seem to like everything. Saying you don’t like something, or that any choice is clearly the best for most people, will cause enough people to stop listening that the precious metrics that pay the bills might decrease.

It always comes back to money doesn’t it?

Yes, it really does.

I know if I write an extremely pro-Apple blog I’ll have a better chance of my posts getting picked up by Gruber, Siegler, and the rest of the echo chamber. In turn, that might lead to an increase in the precious metric of subscribers and pageviews. In turn, that might give me RSS sponsorships from The Syndicate, ads from The Deck or Fusion, and so on. Hey, it might even make it easier for me to sell a few T-shirts. And maybe, just maybe, I might even get a show with Dan Benjamin.

It’s lucrative to write a “fanboy” blog. It always comes back to money doesn’t it?